I love this question but wonder whether I am naive – the answer seems obvious to me (although making it happen will be harder).
The responsibility to shareholders as the primary beneficiaries is currently enshrined in legislation which is created by legislators to serve society (supposedly). When this legislation no longer serves the needs of society we can either put pressure on corporations to do more than the legislation requires, or society can put pressure on the legislators to change the law.
It’s interesting that corporations seem to have become a law unto themselves, but with sustained pressure we can change the legislation as has happened in the USA with B Corporations legislation which allows corporations to serve stakeholders not just shareholders. Bring on this option in Australia I say!
I am enjoying reading a friend’s first encounters with the Apple iPhone 4S. Steve B has a wicked sense of humour and has started asking Siri questions such as “What is the meaning of life Siri?” to the hilarious response of “I don’t know but I think there is an app for that!”.
He then tried the ultimate command “open the pod doors Siri” to a response of “sigh” and after some funny back and forth about insensitivity to intelligent agents, finally got the response, “I’m afraid I can’t do that Steve…are you happy now?”
Is this technology getting clever or humans programmers having the best time of their lives with technology that can deliver their dreams into reality. I can only imagine how much fun it must have been in the Apple programmers’ workplaces calling out “what about this one Steve?” – Steve Jobs RIP.